Find out how Netflare brand development workshops ignite your passion to deliver outstanding products and services to your target customer.
Let Netflare show you how to create and implement coherent marketing strategies that build and retain a trusted relationship between you and your ideal audience.
Providing excellence in business support, content marketing and digital solutions.
Netflare is a Cambridge based digital agency, specialising in delivering high quality web services utilising the Drupal content management system.
Netflare offers a complete design, development and hosting service for simple sites through to full ecommerce packages. We can even help maximise your business investment in your website via our own marketing training package - so you can effectively manage your own marketing strategy.
Call us today on 01954 202 464 for an initial discussion about your website or marketing requirements.
Marketing workshops
Let us help you bring clarity to your ideas and work with you to design and implement a marketing strategy that works for you.
Websites that work anywhere using modern design frameworks
Choose the latest thinking in user experience and modern design by building your website on Drupal 10 with Bootstrap 5 design framework.
Managed hosting and support
Netflare offer scalable and resilient hosting services with private cloud on dedicated servers and Google Cloud to host your website.
Take these six steps to build your marketing strategy
Netflare offer a full range of services to guide your business strategies from idea to implementation.
The brand development workshops are designed to help you focus on a strategy that works, target your ideal customer, write great content using language they understand, measure your success and improve communication with each of your customer segments.
1: Business identity
Business identity is all about identifying and developing your passion behind the business, the value and results you deliver to your clients, and how you differentiate yourself from your competitors.
2: Marketing analysis
Steps to get your marketing organised, bring clarity to your existing strategies, and maximise your potential by creating an effective marketing hub.
3: Content marketing
Learn the secrets of writing great marketing content: find the best way to package your message so that the reader immediately sees how it is relevant and easily understood with your intended meaning.
4: Information architecture
Introducing a new way of thinking about managing the content on your website
5: Messaging strategy
Become proactive and improve communication with email. When combining newsletters with autoresponders, you will have the ability to build credibility and trust with your customers and prospects.
6: Business analytics
Focus on results by measuring your KPI's. The key to this is knowing how to effectively collect and utilise the right information in a way that makes key business decisions clear and obvious.
Do you need a Netflare Chief Marketing Officer to help build your business?
Are you too busy to think about marketing?
Symptom: Sporadic marketing with no time to plan
Are you too busy fire-fighting and solving the same problems each time?
Are you disillusioned with fad marketing strategies?
Solution: Build a coherent marketing strategy
Netflare CMO's leadership will train your team to create a strategy based on KPI's tuned to your ideal customer profiles.
Are you too busy fire-fighting and solving the same problems each time?
Are you disillusioned with fad marketing strategies?
Solution: Build a coherent marketing strategy
Netflare CMO's leadership will train your team to create a strategy based on KPI's tuned to your ideal customer profiles.
Is your marketing strategy working?
Symptom: Break-even or loss-making marketing
Are your campaigns costing more than sales revenue?
Are you losing as many old customers as you're gaining new ones?
Solution: Create different strategies: front-end and back-end marketing
Netflare CMO's will develop strategies to keep your existing customers, increasing your revenue per customer, so the cost of acquisition of new customers becomes less important.
Are your campaigns costing more than sales revenue?
Are you losing as many old customers as you're gaining new ones?
Solution: Create different strategies: front-end and back-end marketing
Netflare CMO's will develop strategies to keep your existing customers, increasing your revenue per customer, so the cost of acquisition of new customers becomes less important.
Are you spending too much on ads?
Symptom: Unmanaged budget controlDoes your return on investment drop as your ad spend rises?
Have you managed to optimise your marketing spend to get the best conversion rate?
Solution: Collect more customer dataNetflare CMO's provide the skills to use buyer personas with digital analytics to determine your attribution models.
Have you managed to optimise your marketing spend to get the best conversion rate?
Solution: Collect more customer dataNetflare CMO's provide the skills to use buyer personas with digital analytics to determine your attribution models.
Solutions in action
Here are a few examples of what you Netflare can do for you.
Attract new business
Stand out from the competition by thinking differently about your marketing:
- Win new customers by reducing the perceived risk with an irresistible offer for their first sale.
- Develop trust and improve clarity with your existing customers by continually delivering value.
- Increase the life-time value of each customer by up-selling and cross-selling so you can increase your investment on the first sale.
Create explosive growth by nurturing your customers
Build strong relationships and nurture your customers:
- Open opportunities for your customers by making available increasing levels of value.
- Categorise your customer base into layers of trust and target each layer with services they value.
- Build and shape your products and services to be tuned for each trust layer.
Write powerful targeted content
Write content with relevance and clarity:
- Package the message you want to get across.
- Launch the message with clear intentions.
- Support the message with proof of ability and integrity.
- Edify the message with your passion and reputation.
Be naturally optimised for search engines (SEO)
Getting found on the search engines doesn't have to be difficult:
- Write content using the correct syntax.
- Ensure each sentence has a subject, a verb and an object.
- Use synonyms where appropriate to describe your products and services.
- Use HTML styling such as header tags, lists and tables as required, but always prioritise the clarity of each sentence.
Measure with analytics tools
Determine your key performance indicators by knowing the purpose of each marketing strategy
- Recognise the desired results - tangible and intangible.
- Consider what information would help to determine whether the result was being achieved.
- For each indicator, consider what could be used to measure it.
- Determine the method of measuring the chosen indicators and what needs to be done to the website to begin measuring.
Connect with your customers
Keep in touch with prospects and existing customers with email marketing:
- Automatically follow up enquiries with an email containing something of interest.
- Take your prospect along incremental steps with auto-responder emails to help differentiate you.
- Keep your customers informed and educated with impartial information to help them make a buying decision.
Latest info
Enrol onto our workshops and fast track your business marketing. Learn the three essential steps to get more marketing impact for less cost.
Stoke up the fire in your business
Should you go 'all-in' when deciding how much to invest in marketing for 2024?
If you believe in your business, then you need to come along to this workshop! Here are a few things to stoke up the fire:
If you believe in your business, then you need to come along to this workshop! Here are a few things to stoke up the fire:
Time is precious. But investing your time in marketing analysis will help you make smart decisions faster.
These four activities require your undivided attention, but once, complete, you'll be in a position to make better, informed choices in how you handle marketing decisions.
These four activities require your undivided attention, but once, complete, you'll be in a position to make better, informed choices in how you handle marketing decisions.
If you'd like to know more about our workshops, modern design websites or hosting:
Schedule a Zoom appointment
Otherwise, let us know your requirements
Call Netflare now on 01954 202 464 to discuss your website and marketing ideas.
