Usefulness
How useful is your website? Do you have lots of valuable information to share? How do you give to, share with, and serve your prospects and customers?

Your website should aim to be as popular as possible by following these qualities below…

1) Fill a Niche:

As the Internet grows in size and popularity, the only successful strategy is to identify your niche and fill it with high-value content. This is where your natural ability to write about the things you are passionate about will help you excel in the areas unique to yourself.

2) Dominate a Subject:

By identifying your niche, it is now up to you to become the best resource for that subject. For peripheral information, you should avoid duplicating lists or content from other websites. Instead you can reference this work using links. Use other people’s work to reduce your workload by letting those specialists keep their information up to date for you.

3) Play to your Strengths:

Focus on your strengths, not your weaknesses. By identifying and capturing the talents within your business, you will find differentiation in the market easier and enable you to stand out above the rest.

4) Keep it Simple, Readable and Coherent:

By paying attention to a few small design issues, you will benefit from a readable and coherent website that people will find easy to navigate and an enjoyable experience. The readability can be improved by being smart when choosing background colours and text fonts and colours. Choose background/foreground colours that contrast each other – black and white is probably the best choice.

General font sizes should be modifiable by the visitor. Make the meaning behind a font size – such as titles, headlines, offers etc. consistent throughout the website so that visitors can learn what they are.

Alignment and positioning of text on the page can also make your website more readable and coherent. By being consistent with the position of your headline, body copy, summary, case studies, call to action statements, references etc. your visitor will grow familiar with where things should be. Use of white-space on your website will provide special relationships between the sections on your site and help to guide the visitor’s eye from one section to another.

5) Have an Audience in Mind:

The more specifically you target your prospect and write with that audience in mind, the better you will be able to outline the relevant benefits. If you are writing about a product or service, then if you can precisely identify a prospect, then you can convert your product features into benefits for them by asking yourself why these features are important to them, what these features solve for them, how they will enrich them in specific terms, and how they feel about the lack of these benefits.

6) Keep it Fresh and Topical:

Your website should be reviewed on a regular basis for 2 reasons: firstly because you will always find errors, ambiguities or places that require further explanation; and secondly because as time moves on, so do your visitor expectations. You should demonstrate your credibility by leading the way in your niche area.

7) Have Credible Interesting Content:

Sharing your passion and your knowledge in your field of interest will make for fascinating copy. All copy on your website should be written from the heart and follow your intuition to describe your subject backed with your thorough knowledge, unique perspective and experience in the subject.

You should knowingly disclose all your information and share it with the community, making sure it is accessible by all.

To give your website the best possible chance of success, ensure that the essential design aspects have been reviewed and dealt with. If you feel your website requires attention in any area of its design, please contact your account manager for advice.

If you are in any doubt, complete the support request form and your account manager will review your enquiry the following day.