Sales Plan
How to Write Your Sales Plan in Your Marketing Strategy Document...

Your sales plan will forecast the level of sales from each activity.

Products / Services

Create a table listing each product and service. For each product/service, list the estimated monthly sales as a result of the implementation of the new marketing strategies.

Sales History

For each month, record actual sales. Review and account for the differences found.


As you review the difference between forecast and actual figures, log any adjustments you make to your marketing and sales plans here.

The main points to include are:
  • List of products / services
  • Monthly sales forecasts against actual
  • Adjustments made to marketing and sales plans

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